Press Kit

Learn more about Unliche’s  identities like logos, colours and typefaces and also download for print accessories.

Press Kit

Learn more about Unliche’s identities like logos, colours and typefaces and also download for print accessories.

Logo / identity design guide

Primary Logo
(for light background)

Secondary Logo
(for dark background)

BLUE INDICATES CLEAR SPACE
The blue area must be kept free of other elements, overlapping or overlaying / behind or on top of identity / logo.

MAGENTA INDICATES ALIGNMENTS
The Magenta area must be spaced out evenly, based on the given percentage scale.

% PERCENTAGE MEASUREMENT
All measurements found in the specs are in % unit, including both width and length specs.

Primary Logo
(for light background)

Secondary Logo
(for dark background)

BLUE INDICATES CLEAR SPACE
The blue area must be kept free of other elements, overlapping or overlaying / behind or on top of identity / logo.

MAGENTA INDICATES ALIGNMENTS
The Magenta area must be spaced out evenly, based on the given percentage scale.

% PERCENTAGE MEASUREMENT
All measurements found in the specs are in % unit, including both width and length specs.

colour palette / specs

 


TURQUOISE
primary

 

PANTONE
P124-5C

CMYK
65, 0, 30, 0

HEX CODE
#00d3ca

RGB
0, 211, 202

 


CHARCOAL
primary

 

PANTONE
P172-16C

CMYK
69, 63, 62, 58

HEX CODE
#333333

RGB
51, 51, 51

 


DARK – TURQUOISE
secondary

 

PANTONE
P127-5C

CMYK
70, 0, 36, 0

HEX CODE
#37bcb3

RGB
55, 188, 179

 

Font / Typeface design

Poppins
Lower / Upper case

 

 

Regular
Semibold
Bold
Font weight 200, 400, 600 

Sample:
abcdefghijklmnopqrstuvwxyz, ABCDEFGHIJKLMNOPQRSTUV
1234567890, ~!@#$%^&*()_+{}[]\<>/

 

colour palette / specs

TURQUOISE
primary

PANTONE
P124-5C

CMYK
65, 0, 30, 0

HEX CODE
#00d3ca

RGB
0, 211, 202


CHARCOAL
primary

PANTONE
P172-16C

CMYK
69, 63, 62, 58

HEX CODE
#333333

RGB
51, 51, 51


DARK TURQUOISE
primary

PANTONE
P127-5C

CMYK
70, 0, 36, 0

HEX CODE
#37bcb3

RGB
55, 188, 179

Font / Typeface design

Poppins
Lower / Upper case

Regular
Semibold
Bold
Font weight 200, 400, 600 

Sample:
abcdefghijklmnopqrstuvwxyz, ABCDEFGHIJKLMNOPQRSTUV
1234567890, ~!@#$%^&*()_+{}[]\<>/

B/W layout (Monotone)

Colour logo + black background

Black logo + white background

White logo + black background

Logo  / Identity Abusement

NO PINCHING / DISTORTION
Do not resize logo out of proportion but scaling length & height equally.

NO FONT OR COLOUR / HUE CHANGES
Do not change font-type or colours unncessarily.

VISIBILITY LEVEL
Do not allow mid grey colours as background. Use primary and secondary logos based on background colour o r shades. Opacity 100%

Unliche is an advertising attribution and marketing analytics platform allowing marketers to measure the end-to-end performance of their marketing campaigns across integrated affiliates and channels from a single real-time dashboard. Unliche is a Software-as-a-Service (SaaS) and SDK solution. When a user clicks on an ad, Unliche’s SDK collects various parameters such as the device identifier and the source of the user. Unliche also tracks various touchpoints that the user interacts with like when a user opens an app or visits a website and performs actions such as registrations, purchase, subscription etc. All of this data is available for analysis on the Unliche Dashboard enabling marketers to manage and optimise their marketing budgets.