What is event attribution?

Last Updated On January 17, 2019
< Back

 

Event attribution is the method of measuring a user’s activities on an app. These activities could be an app install, registration making in-app purchases or completing a level within an app.

This information is important for marketers and app developers to understand the success and performance of marketing campaigns. Attribution is used to measure a user’s activities within an app and provides a better understanding of how a marketing campaign is performing.

You need Unliche SDK if you:

  • Have a mobile app or website
  • Run Performance Marketing Campaigns
  • Want to know the value and effectiveness of your campaigns
  • Want to know which channel is working best for you
  • Want to track the results of your marketing effort

 

Event Attribution - Unliche