What is Performance or Attribution Marketing?

Last Updated On January 03, 2019
< Back

 

Performance or Attribution Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) and marketing companies (a.k.a, “affiliates” or “publishers”) are paid when a specific action is completed; such as a sale, lead or click.

Is Unliche suitable for me?
Unliche is an advertising attribution and marketing analytics platform allowing marketers to measure the end-to-end performance of their marketing campaigns across integrated affiliates and channels from a single real-time dashboard.

You need Unliche if you:

  • Have a mobile app or website
  • Run Performance Marketing Campaigns
  • Want to know the value and effectiveness of your campaigns
  • Want to know which channel is working best for you
  • Want to track the results of your marketing efforts