What is Attribution Analytics?
Typically, a marketer uses a multi-channel approach to acquire users. In this crisscrossing age of digital channels, it is important to know which source or channel can an acquired user be attributed to. This helps to optimize campaigns and efficiently allocate marketing budgets.
Attribution Analytics helps to understand of the path your customer took to get to you.
Attribution Analytics is the science and art of developing and comparing different representations for attributing conversion events to contributing marketing activities.
Why you need Unliche?? If you:
- Have a mobile app or website
- Run Performance Marketing Campaigns
- Want to know the value and effectiveness of your campaigns
- Want to know which channel is working best for you
- Want to track the results of your marketing efforts