Unliche is an advertising attribution and marketing analytics platform allowing marketers to measure the end-to-end performance of their marketing campaigns across integrated affiliates and channels from a single real-time dashboard. Unliche is a Software-as-a-Service (SaaS) and SDK solution. When a user clicks on an ad, Unliche’s SDK collects various parameters such as the device identifier and the source of the user. Unliche also tracks various touchpoints that the user interacts with like when a user opens an app or visits a website and performs actions such as registrations, purchase, subscription etc. All of this data is available for analysis on the Unliche Dashboard enabling marketers to manage and optimise their marketing budgets.