It’s easy to understand why data is being called the new oil. Data has become one of the most vital resources due to the way it is being used to power much of the business world and technical transformation that we see around us. The way oil needs to be refined before...
Where a link is like the address of a building, a deep link is like finding a path to the kitchen without having to navigate the entire expanse of the household when you are hungry. Businesses today need to cater to the appetites of the ever-expanding customer base,...
Marketing technology has revolutionised the marketing departments’ function drastically. Tools are improving rapidly and as a result, marketers are increasingly required to produce quantifiable results. As technology has gained momentum, it has changed the marketing...
It is an exciting time for the ecommerce industry. Growing at the rate of 23% year-over-year, global ecommerce sales are expected to top $27 trillion in 2020 —those statistics are only for the retail sector – ecommerce has become one of the fastest growing industries...
In today’s data-driven marketing world, the importance of Multi-Channel Attribution cannot be overstated. Multi-channel attribution is the science of using advanced analytics to allocate proportional credit to each marketing touch point across all online and offline...
As the sun gets ready to set on 2017, most companies are busy planning their marketing budgets for 2018. Although budgets vary substantially throughout organizations and industries, research by eMarketer and Forrester Research indicates that companies will likely...
