Measure Success
& Drive Action

Marketing Measurement is not just about collecting data. It’s about gaining insights to drive better business decisions and improving marketing effectiveness

Measure Success
& Drive Action

Marketing Measurement is not just about collecting data. It’s about gaining insights to drive better business decisions and improving marketing effectiveness

Why do you need marketing measurement?

Bench Marketing Performance

Evaulate
Audience Data

Asses value, accuracy and outcomes of marketing

Learn more about Unliche

Attribution Measurement

Website & App Attribution

Unliche constantly monitors marketing campaigns to make sure that marketers are on the best route, providing real-time information at every turn, to make sure that they reach their final destination in the most optimal way.

Channel Attribution

You will undoubtedly use multiple channels to reach your audience. Unliche’s Attribution data tells you which of these channels have been most effective in driving more conversions.

Integrated URL Creator

Tracking links are an integral part of tracking conversions. Unliche has an integrated URL Creator that allows you to add custom parameters to your links which further helps to track relevant values without having to switch back and forth from other platforms.

 Affiliate & Sub-Affiliate Tracking

Track traffic from sub-affiliates of Partners and assess accurate information at the affiliate and sub-affiliates level. This is crucial for optimizing campaign performance.

A deep link is a direct link to a defined action on mobile application that seamlessly tries to connect the user to relevant content. Unliche supports deep-linked attribution when run highly targeted campaigns.

Analytics

Conversion Funnel Analysis

Your customers will be taking a few steps before they finally convert. Unliche’s Conversion Funnel Analysis helps you see this process easily, by giving you a visual representation of the conversion data between each step.

Distribution Analysis

Every marketer needs granular information about his customers. Unliche provides user data like where users are coming from, which devices or OS they use – all can provide valuable insights to marketers for future campaigns.

Retention & Uninstall Measurement

Acquiring users is important for any business. However, it is well known 90% of business is generated by 10% of loyal users. It is cheaper and more effective to retain existing users. Tracking retention and uninstalls can give your business the required intelligence on user behavior and allow you engage retained users as well as bring back users who have left.

Retargeting Analysis

A customer’s journey is criss-crossing across the digital landscape. Unliche helps you know which users have converted through which campaign and attribute those users who converted through your retargeting campaigns.

Targeting & Reporting

Fraud Detection & Alerting

Fraud is one of the biggest challenges faced by any marketer. Unliche uses a mix of proprietary algorithms and 3rd party validators to monitor a combination of factors like clicks, IPs, Click-to-install time at run-time to raise a red flag whenever it detects potential fraudulent activity allowing you to take corrective actions immediately.

Advanced Targeting

Campaigns are almost always focused on specifics. Unliche allows you to hyper-target your users by Geo, Device, Operating System, Carrier and much more.

 Real-Time Reports

Things change in the digital world at an amazing pace. In order to stay current and relevant, Unliche provides real-time performance data that helps you adapt and fine-tune your strategy accordingly.

It is important to measure beyond just the first-click or app install. Unliche tracks in-app events allowing you to understand user behavior, monitor trends and the impact of each event in a user’s conversion journey.

Learn more about Unliche

Attribution Measurement

Website & App Attribution

Unliche constantly monitors marketing campaigns to make sure that marketers are on the best route, providing real-time information at every turn, to make sure that they reach their final destination in the most optimal way.

Channel Attribution

You will undoubtedly use multiple channels to reach your audience. Unliche’s Attribution data tells you which of these channels have been most effective in driving more conversions.

Integrated URL Creator

Tracking links are an integral part of tracking conversions. Unliche has an integrated URL Creator that allows you to add custom parameters to your links which further helps to track relevant values without having to switch back and forth from other platforms.

 Affiliate & Sub-Affiliate Tracking

Track traffic from sub-affiliates of Partners and assess accurate information at the affiliate and sub-affiliates level. This is crucial for optimizing campaign performance.

A deep link is a direct link to a defined action on mobile application that seamlessly tries to connect the user to relevant content. Unliche supports deep-linked attribution when run highly targeted campaigns.

Analytics

Conversion Funnel Analysis

Your customers will be taking a few steps before they finally convert. Unliche’s Conversion Funnel Analysis helps you see this process easily, by giving you a visual representation of the conversion data between each step.

Distribution Analysis

Every marketer needs granular information about his customers. Unliche provides user data like where users are coming from, which devices or OS they use – all can provide valuable insights to marketers for future campaigns.

Retention & Uninstall Measurement

Acquiring users is important for any business. However, it is well known 90% of business is generated by 10% of loyal users. It is cheaper and more effective to retain existing users. Tracking retention and uninstalls can give your business the required intelligence on user behavior and allow you engage retained users as well as bring back users who have left.

Retargeting Analysis

A customer’s journey is criss-crossing across the digital landscape. Unliche helps you know which users have converted through which campaign and attribute those users who converted through your retargeting campaigns.

Targeting & Reporting

Fraud Detection & Alerting

Fraud is one of the biggest challenges faced by any marketer. Unliche uses a mix of proprietary algorithms and 3rd party validators to monitor a combination of factors like clicks, IPs, Click-to-install time at run-time to raise a red flag whenever it detects potential fraudulent activity allowing you to take corrective actions immediately.

Advanced Targeting

Campaigns are almost always focused on specifics. Unliche allows you to hyper-target your users by Geo, Device, Operating System, Carrier and much more.

Real-Time Reports

Things change in the digital world at an amazing pace. In order to stay current and relevant, Unliche provides real-time performance data that helps you adapt and fine-tune your strategy accordingly.

It is important to measure beyond just the first-click or app install. Unliche tracks in-app events allowing you to understand user behavior, monitor trends and the impact of each event in a user’s conversion journey.

Frequently Asked Questions

Click to learn more

Is Unliche suitable for me?
You need Unliche if you:

  • Have a mobile app or website
  • Run Performance Marketing Campaigns
  • Want to know the value and effectiveness of your campaigns
  • Want to know which channel is working best for you
  • Want to track the results of your marketing efforts

Do I have to integrate the Unliche SDK?
Yes. In order to utilize all the features of Unliche, you will need to integrate Unliche’s SDK into your app or website. The good news is that Unliche’s SDK is super lightweight and
easy to integrate.

Which Price plan is suitable for me?
You are sure to find a pricing plan best suited for you with Unliche.

Seed Plan
Pay-per-use plan that gives you the flexibility to run campaigns of any size and pay only for what you track.
This is especially suitable if you run periodic promotional
campaigns or have dynamic marketing requirements.

Growth
Monthly recurring payment. Get the cost benefit by committing to a monthly recurring plan. Track up to 30K first event triggers per billing cycle with this plan. This plan is most suitable for companies who have regular and predictable marketing requirements.

Custom
Can’t seem to fit in the above two plans? We got you covered. Talk to us and let us come up with a customized pricing plan that is just right for you.

Is my data safe?
We take privacy and data security very seriously. We use best-in-class AWS Cloud infrastructure and all communication is SSL encrypted to ensure data security.

What kind of information does Unliche provide?
Unliche helps you answer relevant and pertinent questions related to your marketing activity:

– Did you reach your audience effectively?
– How many web visits, sessions, installs, events were triggered?
– Were you able to drive conversions?
– Which activities, partners or channels achieved the desired results?
– Which business outcomes did you achieve?
– What is the ROI generated by marketing?

What is attribution and why is it important?
Attribution is the process of identifying the series of events or touchpoints that led to a desired outcome or goal accomplishment.

Spending marketing dollars without measuring the results is like driving on the highway with your eyes closed. For achieving the best ROI from marketing, you need to measure and analyse the results so that it can help you chart future roadmaps and find the best route to running successful campaigns.

Can I download my data?
Of course, it’s your own data after all. You can access and download historical campaign data with Unliche for upto 6months

What if I face any issues with Unliche?
We have tried to clarify all your potential questions in our knowledge base. Our support team is also available to help you with any issues you are facing. You can use the contact form or raise a ticket from within your account.

Access our detailed Knowledge base to learn more about Unliche

Take the shortcut
smart-cut to
marketing success

Power-start your FREE trial today!

Take the shortcut
smart-cut to marketing success

Power-start your FREE trial today!

Unliche is an advertising attribution and marketing analytics platform allowing marketers to measure the end-to-end performance of their marketing campaigns across integrated affiliates and channels from a single real-time dashboard. Unliche is a Software-as-a-Service (SaaS) and SDK solution. When a user clicks on an ad, Unliche’s SDK collects various parameters such as the device identifier and the source of the user. Unliche also tracks various touchpoints that the user interacts with like when a user opens an app or visits a website and performs actions such as registrations, purchase, subscription etc. All of this data is available for analysis on the Unliche Dashboard enabling marketers to manage and optimise their marketing budgets.